Interviewing the Audience - what they like/dislike about existing music videos.

I played 2 music videos to my interviewees I then asked them the following questions:
 
• Did you enjoy this video? Why?
• Do you think the song fits the music video?
• Why does the video look effective?
• Did you like the the use of editing? Why?
• What did you think to the use of locations throughout the video?
• Which music video do you prefer? Why?